It may appear like promoting your field service management business is a strange concept. Let’s boil it down into 6 steps that will help your company flourish.
Understand your target market
The first step in building a marketing plan for your field service management business is to understand your customer. You can use the following 2 questions that will help you figure out which groups to concentrate on:
Who is it that uses your service?
Take a look at the people who have already done business with you. Knowing who they really are may enable you to reach a market that has shown to be profitable for you. If you’ve found that the majority of your clients are restaurant owners, for example, you could attract restaurant owners in the area.
Who is in need of your assistance?
Taking a moment and asking these questions can help you discover demographics you hadn’t considered previously. If you’ve been dealing mostly with colleges and young families as a landscaping company, asking “Well who needs a landscaping service?” will help identify your target persona.
Know your market and put that knowledge to good use. This can assist you in concentrating your marketing efforts, creating targeted promotions, and identifying new prospects.
Make yourself accessible
If a potential consumer is unable to reach you, they will contact a company that is more easily accessible. Nowadays, a company’s reachability is determined by its internet presence. Within the field service industry, how simple it is to discover you online can have a direct impact on your profitability.
Increasing your field service management business reach requires utilizing all accessible channels, including business websites and social media. Some may view social networks as an unprofessional medium to reach customers, but if you want your plumbing service to appear in search results no matter where people look, social media is one big target medium.
Check your business’s listings for inaccuracies or outdated information using a wide range of services (Apple and Google Maps, Google Search, Facebook, etc.). Make a social networking account for your company. Even if you don’t have time to update them on a regular basis, you can still connect them to your website and store your contact information.
Take a look at your website. Is it easy to find your contact information? Do you provide a variety of options for people to reach you? Make it as simple as possible for prospective consumers to access you on the platforms they prefer, and they will get in touch with you.
Leverage your resources
From the outfit your technician wears to the automobile they drive, every job is an advertising opportunity for field service firms. Make yourself noticeable and remembered. When someone has a broken air conditioner, they’ll think about your HVAC firm first and choose you.
Your field service management is a company that provides services in the field. This means that your work will be scrutinized and that workers will be present at all times. Invest in distinctive clothes, automobile paintwork and decals, a memorable tagline, and a professional logo.
What makes your field service management business more appealing? A specialist in a soiled flannel shirt with a torn clipboard, or a specialist in a spotless outfit with elevated field service management software on their tablet?
Face time with clients is an excellent opportunity to sell your goods and services. If your techs don’t already do this, attempt to provide employees a playbook to follow at the start and end of each customer engagement to assist lead the conversation.
Get to know your customers
Customer retention requires ongoing interaction. Create an email newsletter with articles from your website’s blog, special offers, and upcoming events. When customers visit your website and social media pages, or when they interact with a few of your technicians, make sure they can quickly subscribe to your company’s emails.
Having an online presence is critical
Potential clients can discover more about your firm by visiting your website. Going online is critical for every organization, but it’s more important for marketing purposes for a field service management company like yours. It’s critical to recognize the value of a well-designed website, well-maintained social media, and great reviews.
Website
The website is your storefront as a field service management firm. You want consumers to visit and stay a little while, and you want to let them know what your company has to offer.
It matters where your website appears on the search engine results. You want your company to come up top when someone searches for “lawn care in [your city].” However, because your city has thousands of lawn care companies, you’ll have to compete for that top rank. Keeping a blog portal on your website might help you improve your keyword content and online presence. According to research, organizations that blogged at least 16 times per month received 4.5 times as many prospects as companies that posted only 0-4 times per month.
Social Media
While social media may appear insignificant, it helps to raise your company’s profile. A potential customer won’t choose you if they can’t locate you. Give no cause for someone to choose a different company. Social networking can also aid in the development of client relationships and the establishment of trust. Because of inadequate personalization and a lack of trust, 41% of participants stated they have stopped engaging with a brand.
Facebook, Twitter, and Instagram are the three key social media networks on which you should concentrate your efforts. They can each be used in a totally different manner. Reviews, consumer interaction, communication, and basic operational data can all be found on Facebook. Twitter provides a platform for field service management businesses to communicate directly with potential customers, and the model would work well for customer service. Instagram may be a great way to show off your company’s culture or showcase your work.
Reviews
Facebook. Yelp. Angie’s List is a website dedicated to helping people.
Users can talk about their experiences with your organization in a variety of areas. For someone looking for a field service management firm, word of mouth might be the decisive element, and nowadays, word of mouth is mostly passed online. Consumers would like to hear your customers’ stories: 61% of people rely on reviews and other people’s experiences to make purchasing decisions.
Urge potential customers to like you on social media, follow you on Twitter, and score you on review sites. This will help you maintain a positive relationship with your consumers and inspire others to visit your establishment.